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Pink Caravan prepares UAE’s most ‘expensive’ burger

Local well-known personalities take part in Pink Bite

March 18th,2015

Ambassadors for the Pink Caravan are preparing burgers to sell at the highest price in support of the charity’s efforts to raise awareness about breast cancer in an event called Pink Bite at Galleries Lafayette in Dubai Mall.

The Pink Caravan’s pan-UAE breast cancer awareness drive by the Friends of Cancer Patients (FoCP) aims to raise awareness about the importance of early detection of breast cancer with horse riders trekking across all seven emirates in a 10-day ride that wraps up on March 25.

Pink Caravan ambassadors, Sheikh Mohammed Bin Abdullah Al Thani, Chairman of the Department of Statistics and Community Development in Sharjah, and TV presenters Saoud Al Kaabi and Ameera Al Fadl will prepare healthy burgers and sell them at the highest price in an auction to raise funds for the charity today (Thursday) between 6 and 9pm.

Reem BinKaram, Head of the Event Committee of Pink Caravan, said, “We always seek to attract the public and engage them in our awareness-raising mission. The Pink Bite is a fun and entertaining event, for a noble, national and humanitarian goal, initiated by the Pink Caravan ambassadors in order to deliver our message to the widest possible audiences in the UAE, where 100 per cent of the Pink Caravan’s revenues go.” According to Reem one of the ambassadors is hoping to smash records for selling the world’s most expensive burger.

So far, in just two days, free screenings have been offered to 1,230 people, among them nearly 300 men. On Tuesday mobile clinics at Kalba, Masafi and Dibba Al Fujairah hospitals received an impressive turnout of 578 people, 480 women and 98 men who were examined for breast cancer, many were under 40 years-old.

Director of Masafi Hospital’s Ahmed Mubarak Al Abdouli received the Pink Caravan team, who presented lectures to Masafi Secondary Girls School while the hospital distributed educational booklets to those seeking breast cancer screenings and Osteoporosis checkups.

Mariam Al Shehhi, Head of Customer Service at Masafi Hospital, said, “The Pink Caravan initiative stands as testament to the growing public awareness and preventive culture which has led to an increase in the number of beneficiaries from free medical services provided by the Pink Caravan at Masafi Hospital year after year. The unification of effort by all organisations involved in raising breast cancer awareness has contributed to the success of the mission.”

Medical examinations and screenings were offered to 652 people on the first day in Al Dhaid and Sharjah. Ali Salem Al Shamsi, Director of Al Dhaid Hospital, said, “We extend our profound thanks and appreciation to His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, and Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, founder and Royal Patron of the Friends of Cancer Patients Society, International Ambassador of the World Cancer Declaration for Union for International Cancer Control (UICC) and International Ambassador for Childhood Cancer for UICC, for their unlimited support of the Pink Caravan.”

Al Shamsi described the Pink Caravan as noble national work that serves both Emiratis and residents in the UAE. He said, “We take part in the Pink Caravan every year. The Pink Caravan is an initiative that inspired a large number of people and encouraged them to spread the spirit of cooperation and effective participation among all community members to engage in the fight against breast cancer.”

Today the Pink Caravan Ride started at the Ras Al Khaima Women’s Higher Colleges of Technology in Ras Al Khaimah at 9am and stops at the Cove Rotana Resort at 5.30pm, travelling 30.1 km. Mobile clinics are available in Saqr Hospital, Saif Bin Ghobash Hospital and Shaam Hospital.

The cost of one medical screening for the early detection of breast cancer ranges between 500-1000 AED. The Pink Caravan offers free examinations and screenings for anyone in the UAE and provides intensive support and treatment for 30 patients with breast cancer annually, at a total cost of Dhs7.5m.

The initiative aims to raise awareness about breast cancer and screening methods, lobby for the creation of the first UAE National Cancer Registry, and raise sufficient funds to purchase and operate a state-of-the-art mobile mammography unit to offer free breast cancer screenings.