ABU DHABI, UAE, 29 SEPTEMBER 2015: Aldar Properties PJSC, Abu Dhabi’s largest and most recognized real estate lifestyle developer, is proud to announce its partnership with Pink Caravan, a Pan UAE breast cancer initiative by Friends of Cancer Patients, for Breast Cancer Awareness Month, October 2015. The agreement enables Aldar’s malls to host Pink Caravan’s screening centre, and equestrians across its portfolio of prime retail assets.
The Pink Caravan’s first stop will be at Al Jimi Mall where it will spend four days between 1st and 4th October supporting breast cancer awareness month with the people of Al Ain. The next stop will be Shams BOUTIK on Al Reem Island (8th-11th), followed by the most recently opened mall, Yas Mall (15th-18th). The final stop for The Pink Caravan will be The Mall at World Trade Center Abu Dhabi, visiting the heart of Abu Dhabi from 22nd to 25th October.
The choice of locations ensures that those living and working in the Emirate of Abu Dhabi have optimal access to breast cancer screening tests. Breast cancer is the most commonly diagnosed cancer in the UAE and is one of the most preventable and curable of major life-threatening diseases. If detected and treated in its early stages, the rate of recovery for those diagnosed at the earliest stage is 90 per cent, highlighting the necessity for early detection.
Commenting on the partnership with Pink Caravan, Talal Al Dhiyebi, Chief Development Officer, Aldar Properties, said: “We are delighted to partner with Pink Caravan on such an important initiative. We see this partnership as part of our mission to create “quality of life” across all of our projects and developments. Given the strong footfall achieved across our retail assets – Al Jimi Mall, Shams BOUTIK on Reem Island, Yas Mall and The Mall at World Trade Center Abu Dhabi, this programme enables us to help Pink Caravan facilitate early detection among communities of people living and working across the Emirate.”
The Pink Caravan Ride is a pan UAE awareness trek, throughout the seven emirates including remote and outlying areas. Each year over 150 experienced equine riders join forces, garnering support across different sectors, bringing together schools, universities, corporations, Pink Caravan ambassadors and royalty. To date, Pink Caravan Ride has travelled over 940km across the seven emirates, with over 250 riders, 200 volunteers and 410 mobile medical clinics offering early breast cancer detection examinations for 34,400 people, including 7,873 men. The Pink Caravan Ride has also visited 84 schools delivering educational sessions and lectures about the importance of early detection of breast cancer.
Commenting on behalf of Pink Caravan, Dr Sawsan Al Madhi, Director General of Friends of Cancer Patients and Head of Medical and Awareness Committee of Pink Caravan, said: “We are enormously grateful to Aldar Properties for the opportunity to bring the Pink Caravan to their malls. This collaboration will enable us to reach out to as many people as possible, educating them about the early signs of breast cancer and offer them a free breast screening service. Therefore because of the nature of malls and their popularity in the UAE, we will have a higher chance to reach the maximum amount of people. In order to deliver our message of hope and support to anyone who is concerned about breast cancer we rely heavily on collaborations and partnerships with businesses and organizations in the country.”
The Pink Caravan will set up at the following locations throughout the month of October to coincide with Breast Cancer Awareness Month: