A star studded day of breast cancer awareness as PCR got back on home turf
Reem BinKaram: “It is important for us to get the momentum going, to keep riding and spreading our message of hope.”
Sheikh Ali bin Jamal Al Nuaimi: “Breast cancer awareness is a national responsibility. Participate and be part of it.”
For immediate release
Sharjah, 14 March 2017
Yesterday turned out to be was an emotionally charged and symbolically significant day for Pink Caravan Ride, as it spent most of the day touring through its home-ground, Sharjah, where the seeds for this pan-UAE breast cancer awareness initiative were sown seven years ago by Sharjah’s wise leadership.
As the briefing for Day 6 of the campaign’s Equine route was being given out at Kempinski Hotel in Ajman, three advocates of breast cancer awareness from Ajman’s Al Nuaimi royal family – Sheikh Ali bin Jamal Al Nuaimi, Sheikh Omar bin Abdulaziz Al Nuaimi and Sheikh Nasser bin Abdulaziz Al Nuaimi – were saddling up to get on their horsebacks and join the day’s ride. Award-wining UAE show jumper and prominent rider at Sharjah Women's Sports Foundation (SWSF), Nadia Abdul Aziz Taryam, took the lead.
“It was an honour to be part of the Pink Caravan Ride today. I rode through Ajman and Sharjah with the other riders on the group and it was a great experience interacting with the public as we went along. I thank His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of Supreme Council Ruler of Sharjah; and his wife Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi, Founder and Royal Patron of the ‘Friends of Cancer Patients’ (FoCP), International Ambassador of the World Cancer Declaration for Union for International Cancer Control (UICC), for their wise leadership and unfailing support to a noble cause,” said Sheikh Omar bin Abdulaziz Al Nuaimi.
The pink brigade made its way to Sharjah’s Supreme Council of Family Affairs (SCFA), passing the Pink Caravan fixed clinic at Ajman Corniche, waving to pedestrians and passersby, giving them PCR flags, and continuing their journey of awareness.
At SCFA, PCR received a grand welcome by several prominent HHEO officials. Of these, Sheikha Hind bint Majed Al Qasimi, Acting Chairperson of Sharjah Business Women Council (SBWC); HE Noura Al Noman, Chairperson of the Executive Office of Her Highness Sheikha Jawaher Al Qasimi; and Erum Mazher Alvie, Senior Advisor in the Executive Office of Sheikha Jawaher Al Qasimi took to the streets and marched on with the pink brigade.
“I thank everyone for being here today. The Pink Caravan has shown a great leap from the previous with regards to the number of people coming in and getting screened to people cheering for us from the sidewalks, to the number of applications we received from those who wanted to volunteer for the campaign,” said Reem Binkaram, Chairperson of the Pink Caravan’s Higher Organising Committee.
“This seventh year is a significant milestone for the campaign, reflected in its theme ‘7 Years for 7 Emirates’. Our equine route this year has tried to showcase important UAE landmarks as a symbolic show of the union of the seven emirates and its history of charitable giving. Today, we are at SCFA Her Highness Executive Office – the place where the Pink Caravan was born. By being here we want to express our gratitude to His Highness Sheikh Dr Sultan Al Qasimi and Her Highness Jawaher Al Qasimi for supporting the Pink Caravan since inception,” she added.
“It is a hot day today, but the turnout is amazing. Just goes to show the UAE’s passion and determination in spreading awareness and doing good for the community. I wish everyone all the best,” BinKaram concluded.
Braving the heat, HE BinKaram; Dr Sawsan Al Madhi, PCR’s Head of Awareness and Medical Committee walked alongside the horseback riders all the way from Heart of Sharjah, crossing Souq Al Jubail and other landmarks in the emirate to reach Al Majaz Waterfront where the day’s ride ended.
Soon after, the riders, volunteers and dignitaries walked up to one of the Waterfront’s pier where they got into a big pink boat provided by the Sharjah International Marine Club and took breast cancer awareness from land to sea. On the boat the PCR team was joined by several prominent dignitaries including HE Khalid Jasim Al Midfa, Chairman of Sharjah Commerce and Tourism Development Authority, Chairman of Sharjah Media City Free Zone Authority; and Tariq Allay, Director of Sharjah Government Media Bureau. They were surrounded by beautiful pink jetties who led the way and created an awe-inspiring visual spectacle for the Waterfront’s visitors.
Then came ‘Pink Strides’, the 7 kilometre breast cancer awareness walkathon around the Al Majaz Waterfront, which saw participation of the general public alongside prominent figures like HE Nada Askar Al Naqbi, Director of the Sports Department at Sharjah Ladies Club; Mariam Al Shurafa, Pink Caravan Ambassador; and several girls from SWSF.
“Today, I was with the PCR advocates, and toured over 21 km on my horseback through Ajman and Sharjah. I am happy I could be part of a significant health initiative and will continue to contribute to the Pink Caravan’s cause in every capacity. Breast cancer awareness is a national responsibility. Participate and be part of it,” said Sheikh Ali bin Jamal Al Nuaimi as the day’s campaigning for PCR came to an end at Al Majaz Waterfront.
The Sharjah chapter of PCR was sponsored by Sharjah Media Corporation, Sharjah Islamic Bank, Sharjah Chamber of Commerce and Industry (SCCI), and Sharjah Environment Company LLC (Bee’ah).
It was Day 7 for the Pink Caravan Ride’s Medical Route, which ended with 662 screenings, including 191 locals and 471 expats who underwent 239 mammograms, 357 regular screenings and 66 ultrasounds. Of the total number of visits, 432 walked into the daily clinics, and 230 were at fixed clinics operating in the seven emirates. Monday’s gender tally stood at 562 females vis-à-vis 100 males.
Themed ‘Seven Years for Seven Emirates’, the 10-day ride is travelling across the seven emirates from 7 to 17 March, offering free breast cancer screenings, and raising awareness about the disease by emphasising on the significance of early detection.
The horse riders will set off on today’s journey (Wednesday) at 09:30 from City Walk Dubai, and travel 16.5 km to reach Salt Restaurant at Kite Beach, where they will end the day’s ride.
Mobile medical clinics will operate across the seven emirates during the 10-day ride. Today, it will offer free breast cancer screenings and other medical check-ups for women at the mobile medical clinic set up at DEWA HQ from 07:30 to 14:00, and Sharjah’s Zayed Military Hospital from 07:00 to 14:00.
A number of awareness activities and fund raising events will be showcased across the seven emirates through the duration of the ride. To stay updated and participate in these activities, visit http://www.pinkcaravan.ae/events-listing.php.
To enhance people’s participation and charitable acts in the ‘UAE Year of Giving 2017’, donations for the Pink Caravan, as low as AED 5 can be made by sending an SMS to 2302 (Etisalat or du). Direct fund transfers can be made to Pink Caravan's Sharjah Islamic Bank account. The global online social platform ‘JustGiving’, or PC’s official website, Facebook account - ThePinkCaravan, or their mobile app – Pink Caravan, can also be used for making donations.